Bobby Odenhoven

Bobby Odenhoven


Bio: Through my Master’s in Behavioural Economics, I’ve also become interested in human behaviour. How can we stimulate certain behaviour, not only through fi nancial incentives, but also by making people realise that behaviour can be improved in the long term? In my profession as consultant, I am constantly asking myself these questions. Discovering, together with organizations, how sustainable and long-lasting change can be brought about.

Author Posts:


Organization of the Future – An overview of global trends and consequences for...

Nienke Koperberg, Jeroen Geelhoed, Floris de Bruin and Bobby Odenhoven