HOW NUDGES CAN HAVE A BIG IMPACT ON BEHAVIOR OF EMPLOYEES, CUSTOMERS AND SOCIETY

Insights from behavioral science can be used to change behavior for the better, without limiting people’s freedom of choice: a development that has become known as ‘nudging’. Evidence-based nudges can help organizations change behavior of employees, customers and society. In our report Realizing behavioral change you’ll find a number of inspiring cases and practical tips on how to apply behavioral insights in your own organization.