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Blind spots of strategy execution

Thoughts on tomorrow’s brighter world

June 30, 2015 – by Jip Samhoud &samhoud media

During two inspirational days entrepreneurs, scientists, intrapreneurs and CEO’s came together in Paris to listen to the visionaries that tried to predict the future. Two main predictions where prophesized. One: The next ten years, we can expect the same intensity of innovation as the last fifty years. Two: Expect a world that will change radically. Welcome to Hello Tomorrow!

Hello Tomorrow - Inspiration &samhoud

Hello Tomorrow is one of those congresses where you leave with the mixed feeling of excitement and impatience. There are so many challenges coming towards us the coming years that you cannot wait and have to start acting now. The world is changing super fast. The era that we are about to enter, where computers are still getting twice as fast and twice as small every two years, will be the era that technology is becoming truly intelligent. Chief evangelist of Intel Steve Brown makes the statement that Moore’s law, also one of the co-founders of Intel, will be maintained. Intel just passed the magical 1mm barrier, meaning they are able to produce chips of under 1mm. Just imagine the opportunities that these will create: we are on the verge of making every object smart.

The problem solving mentality
“I want to inspire you to start loving problems” Google[x} director Obi Felten opening the event. Google[x] is Google’s magical problem solving department where no challenge is big enough. “Only engineers are normally educated to love problems. A problem is always the start of the solution.” “We are established out of our founder’s manifestation of entrepreneurial spirit to truly change the world for the better. We want technology that improves the lives of many people.”

Obi Felten - Inspiration &samhoudGoogle[x] is currently developing self driving cars to solve traffic logistics and to reduce incidents. It also initiated Project Loon, a project trying to cover the total planet with a wireless network distributed by balloons to make sure the whole world is connected to the Internet. Another project is the development of smart lenses that can distribute medicines. “Besides all our concrete projects we have a whole bin of ‘technologies waiting for a use case’ because we only further develop ideas and technology where there is a concrete use case; we always want to know how an innovation is capable of improving the world. I always tell our people: “Don’t fall in love with technology without a use case.”” Felten says.
Felten finishes with advising the audience to go out and look for partners: “If you want to solve the world, it is better to not be alone out there. This is not only about business but really about solving a problem.”

Food; the next big thing
The food industry is one of the industries with the biggest challenge ahead, because how do youfeed 10 billion people while, at the same time becoming more sustainable. This isidentified by Bill Gates as the next big thing industry with exciting investments coming up. Especially the need to create more proteins and vitamins asks for new business models with a merge between scientists, chefs, entrepreneurs and technologists. Even IBM targets their Watson super computers now on the question of creating food combinations that are tasty, healthy and sustainable at the same time.

New startups are popping up that create new inventions around insect farms, molecule influenced fod and new farming methods. Especially Modern Meadows, Hampton Creek and Soylent are must watch food startups with multi million Dollar investments. They aim to double the total food production in the coming 30 years

Hello robot.
A wave of excitement goes through the crowd as the first robots are passing stage. A few moments later a beautiful robotic butterfly is making his way above the audience. With the chip improvements the era of the robots will arise. Robots, designed to make our lives faster, more efficient and more fun. Especially impressive is the presentation of Festo, a robotic company whose designing is inspired by natural phenomenon. They built a robotic version of the kangaroo, an elephant and were even able to recreate the wing speed of a dragonfly.

 

Somewhat later, Joel Gibbard from Open Bionics demonstrated his fully 3d printed robotic arm, produced for only 10% of the original prosthetic price. His dream is to make it possible for every person without an arm to have full availability to a functional prostheses.Joel Gibbard - Inspiration &samhoud

The journey we were called for
Rick Tumlinson, founder and CEO of deep space industries and founder of one of the first commercial space agencies, presents his mission pretty dramatic. I have the feeling I am listening to the Christopher Columbus of our times. With great passion and enthusiasm he talks about the calling he feels to discover space, as it is the nature of our species to go out and move over to undiscovered worlds.
Just before Rick the CTO of NASA [name?] took stage presenting the whole case of NASA’s mission to bring man to Mars. The first step is to create a village on Mars that eliminates the physicalneed to ever move back to Earth. Sounds still like science fiction but this may be possible much earlier than we think . Xavier de Kastelier from famous architecture company Foster +Partners designed already a full meteorite proof moon village, completely robotic build by 3d printers.
The need to search for other life is in our genes, if you may believe these space pioneers. With 11 billion earth-like planets in our milky way the odds should be in the favor of this conviction.

The healthier you3d printed jaw - Inspiration &samhoud
Personally, I am totally blown away with all the inventions presented by the healthcare entrepreneurs. Inventions covering innovations in molecular science, 3d printed bones and predictive technology are absolutely fascinating. I am also impressed by the healthcare industry where science and entrepreneurship seems to merge in ways that are rarely seen in other industries. Here it seems that professors, PhD students and business entrepreneurs have found each other to create the better you.
The healthcare industry is probably going to be one of the fastest growing industries in the next coming years, with technology firmly in the lead. Grounbreaking innovations are expected, as we will become ready to put smart computers in to our bodies, improving almost every misfit that we have and breaking barriers that were always concidered to be unbreakable.
To me, most impressive was the story of Bernard Gilly of Pixium Vision, giving back blind people their sight. His company developed a way to implant small chips into the eyeballs of blind people, connecting it to an electro camera, making it possible for people that never saw anything before to see the Eiffel tower.

New realities
Expect to see total new layers in our world, as technology in virtual and augmented reality develops. Imagine what will happen if the picture that Microsoft paints us of his Hololens project becomes reality:. Every object can be added with a digital layer giving new functions to everything, .
Combine these new virtual realities with the new possibilities of the smart home where everything is connected and you can imagine our lives radically change And with the possibilities of 3D body scanning you can potentially have every digital experience together at the same time together without being physical in the same place.
An really cool invention is the technique FreeD that makes full digital maps from sports matches. Imagine watching a game and being able to walk with your VR device just besides Messi on the pitch, watching the goal from every angle. Surprise: It is already possible.

The era of the new business models
The potential to make nearly every device smart will drastically change business models. It will mean we will move from product business models to service business models where products are going to be only used to be a Trojan horse for the service manufactures wanting to sell. Imagine a teddy bear of a child being transformed into a full learning machine for which you are able to take all kind of subscriptions. It can be expected that warranties will become obsolete and quality of products will be much higher. This is all to make sure that businesses will always have a connection to the consumer to be sure to sell their service.

So should we be really making ourselves ready for a dramatic change or will tomorrow be not that different from yesterday? One the younger entrepreneurs Rand Hindi has a great theory stating that we will move in to ubiquitous computing. This will mean that within now and 10 years, technology will be so advanced that you are not realizing anymore that there is technique around you. Compare it with how 70 years ago we looked at energy. A pretty dangerous but special thing to have in your house those days but now we even don’t realize the uniqueness of this technique. Probably this will also happen with other technology, becoming smarter and totally adjusting and improving our lives.
My conclusion is that we should welcome tomorrow and that we should work hard, create partnerships and cheer on innovators to make it a more beautiful day than yesterday. And we need true visionaries, who can connect scientists, entrepreneurs and corporates to make tomorrow even brighter.

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